Brand Story

Sly Sport is an online retail shop founded by Sylvester "Sly" Jackson. This men's and women's shop sells an eclectic mix of cool graphic apparel and accessories. However, Sly Sport is associated with fulfillment centers that champion's its production, quality control and shipments.

Sly Sport is inspired by the diverse landscape of New York's urban street culture. Their survival and motivational skills directs a higher level of excellence. Because of their maverick attitude, they inspire the slogan, “ON THE MOVE”. There independent nature influences a culture that ranges from hungry hustlers, speed chasers to sport of life enthusiasts.

New York's urban street culture is like a “SPORT”. A Sport in their mental state of mind, social issues, spirituality, sexuality, hustle and attitude.
Furthermore, Sly Sport's mantra is; “B ACTIVE B AGGRESSIVE B MASSIVE B SLY”. This run on phase captures the everyday interactions of big city life. It's a source of inspiration to aspire to. The mantra is defined as follows:   
B ACTIVE is being in the act of doing. Always be in a constant state of pursuing your goals; Regardless of what situations that may come your way.
B AGGRESSIVE is having the driving initiative to go for what you really want. Take no prisoners and don’t apologize for taking what’s yours.
B MASSIVE is making huge efforts to forge, conquer and achieve your goals. Be big and bold about what you’re doing. Announce to the world that you exist.
B SLY is being cunning, focused and clear about what you’re doing. Be smart and strategize your successes.
3, 8, 1 and 7 are Sly Sport's mystic numeric symbols that represent the spirit of New York's urban street culture. They are defined as follows:
Three is Lucky 3; which is to be safe and protected.
Eight is Infinite 8; which is to be unlimited and balanced.
One is World 1; which is to be world renowned.
Seven is Fortune 7; which is to be financially abundant.    
The Mystic Comet Star logo is the Sly Sport mascot. This symbol symbolizes the vibrancy and speed of New York's urban street culture. They are actively always on the move. They have an aggressive attitude that keeps them motivated. They massively promote themselves through social media as well as being sly about the way they handle their business.